Pink convertible car with four women posing inside on a pink background
Pink convertible car with four women posing inside on a pink background

THE NEW ICON
OF GLASS HAIR

No.1 K-haircare brand has arrived

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Model holding UNOVE Deep Damage Repair Treatment tube, featuring sleek straight hair against a soft pink background
Model holding UNOVE Deep Damage Repair Treatment tube, featuring sleek straight hair against a soft pink background

No.1 KOREAN HAIR MASK

The cult-favorite hair mask for damage repair

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Three models with diverse hair textures posing together in pastel outfits against a soft gradient studio background, highlighting sleek, curly, and wavy hairstyles
Three models with diverse hair textures posing together in pastel outfits against a soft gradient studio background, highlighting sleek, curly, and wavy hairstyles

MADE FOR
EVERY HAIR

Designed to meet your hair concerns

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UNOVE Damage Repair & Shine leave-in conditioner bottle with creamy texture dripping over the pump, displayed against a clean studio background
UNOVE Damage Repair & Shine leave-in conditioner bottle with creamy texture dripping over the pump, displayed against a clean studio background

GLASS HAIR
IN A BOTTLE

NEW leave-in conditioner for stronger, radiant hair

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UNOVE Silk Hair Oil bottle suspended and dripping oil, set against a soft pink gradient background
UNOVE Silk Hair Oil bottle suspended and dripping oil, set against a soft pink gradient background

SILKY BRILLIANCE
THAT DOES ALL

All-in-one oil for smoothness, frizz control, and protection

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Shop Bestsellers

Loved worldwide, for a reason.
Unove deep damage repair hair mask tube with pink cap on a white background Woman holding a Unovv hair mask with text about it being a No.1 Korean hair mask.
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UNOVE Deep Damage Repair Hair Mask

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Unove Silk Hair Oil bottle with pink cap on a white background Woman with blonde hair holding a UNOVA hair oil bottle against a blue background
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UNOVE Silk Hair Oil

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Blue shampoo bottle with pink cap labeled 'UNOVE' on a white background Woman holding a shampoo bottle with product features listed on a blue background
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UNOVE Deep Damage Repair Shampoo

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UNOVE detangling heat protectant spray bottle on a white background Woman holding a bottle of hair product with text on a pink background
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UNOVE Detangling Heat Protectant Spray

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UNOVE Deep Damage Repair Essentials Kit with packaging and products on a white background UNOVE hair care product set with text on a pink background
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UNOVE Deep Damage Repair Essentials Kit

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UNOVE Damage Repair hair care lineup featuring shampoo, repair hair mask, heat protectant spray, silk hair oil, and leave-in conditioner displayed together against a soft pink background

DAMAGE REPAIR
UNOVE Frizz-Calming hair care collection including shampoo, conditioner, leave-in conditioner, glass hair oil, and styling product displayed against a soft pink background

FRIZZ-CALMING

Surreal Softness,
Powerful Repair

Meet UNOVE, where sensory beauty meets K-beauty innovation. Through a harmony of science and aesthetics, we pursue high-performance hair care with cutting-edge formulas, sensorial textures, and captivating fragrances — transforming every use into an indulgent ritual with visible results.

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Surreal Softness, Powerful Repair

Meet UNOVE, where sensory beauty meets K-beauty innovation. Through a harmony of science and aesthetics, we pursue high-performance hair care with cutting-edge formulas, sensorial textures, and captivating fragrances — transforming every use into an indulgent ritual with visible results.

LEARN MORE

Real Results,
Proven by Our Customers.

The best conditioner/hair treat ment ever. I use it a few times a week. Makes the hair super soft and smells great. Highly recommended

Love this for my very dry and damaged hair. After the shower it’s so soft and moisturized. My hair feels soft and healthy after using it.

My hair was so damaged from bleaching and so far this was the best product that worked for me! I also smells really good as well, comes with a huge bottle which I think the price is pretty reasonable

This is the only repair treatment I found that my hair likes. I have fine, thin, long red hair that is prone to getting knotty and dry. This stuff is so thick and hydrating and a miracle worker for me.

By far HANDS DOWN the BEST hair mask I’ve ever used. It lives my hair feeling like a dream. So soft and I’m talking about ZERO FRIZZ! You’re only supposed to use a few times a week but I’m obsessed with the way my hair feels after so I’m thinking of switching it out with my conditioners tbh

I have a lot of hair, but I didn't need that much. A little goes a long way. It lathers very well and texture is thick. It keeps my hair moisturized for a few days.

Innovation in Haircare.
Acclaimed Worldwide.

Recognized by global beauty awards.

UNOVE skincare products including a bottle, pump, and tube on a gradient background
UNOVE skincare products including a bottle, pump, and tube on a gradient background
Logos and awards of Olive Young, LDK the Beauty, Lips, and Elle on a white background
Logos and awards of Olive Young, LDK the Beauty, Lips, and Elle on a white background

Find the product
tailored for your concern.

Discover the product for your needs, designed to empower all hair types.

Close-up of dark brown hair texture

DAMAGED HAIR
Close-up of wavy brown hair extensions

FRIZZY HAIR
Close-up of a scalp with hair growth pattern

THIN, LIMPY HAIR
Close-up of a person's head with hands gently touching the hairline.

DRY SCALP, HAIR