Meet UNOVE,
Where Sensory Beauty Meets Scientific Brilliance.
UNOVE is a high-performance affordable luxury personal care brand dedicated to restoring damaged hair through science-driven, high-performancehair care solutions and beyond.
Redefining Affordable Luxury
As a brand that combines science and aesthetics,our luxurious hair care solutions deliver surreal softness and captivating scents, empowering you to enhance your bold elegance.
Delivering Real Results
Our clinically proven products, infused with high-performance skincare ingredients, deeply nourish and restore even the most damaged hair.
Sensorial Beauty
To make your self-care routine more enjoyable and refined, we focus on creating products that are not only effective but also a pleasure to use — crafted with luxurious textures, captivating scents, and thoughtful design.
Born from Decades of Science, Created for Everyday Elegance.
Launched in 2021 by a team with over 10 years of R&D experience,
UNOVE began with a single question:
” Why can’t hair care at home feel as effective —
and as luxurious —as a salon? ”
Our answer was to treat hair like skincare — meticulously, clinically, and sensorially.
Each formula is crafted with the same precision
as high-performance skincare, designed to restore, transform,
and nourish deeply over time.
This philosophy led to our Deep Damage Repair line,
a breakthrough solution for even the most
damaged hair.
What started as care for damaged hair
has evolved into a full personal care experience
—driven by the belief that softness is power, not weakness.
Korea’s No.1 Haircare,
Now for the World.
With exceptional performance, proven results, and trend-forward innovation,
UNOVE is rising as the next-generation beauty icon on the global stage.
The K-beauty icon that’s gone viral—
now, it’s your turn to experience it.
*No.1 hair care brand at Olive-Young,
Korea’s largest beauty retailer, for four consecutive years (2022 - 2024)